The blockchain in media, advertising, and entertainment industry was valued at USD 166 million in 2020 and is expected to reach USD 4,37 billion (×26) by 2026 at a CAGR of 71.4% during the forecast period 2021 – 2026. Blockchain is disrupting not only the existing business models but is also enabling the development of new business models, especially in the media industrv. According to Accenture, 55% of media and platform executives think blockchain is a top-five priority for their company. Also, 83% of executives plan to increase blockchain investments in the next three years*.